Welcome and Keynote Introduction   This is Jon’s flagship program for organizations that seek to strengthen their customer experience (“CX”) with cultural, behavioral and operational change. In it, he addresses a fundamental question for any business: How do you stand out from the crowd? Many sources of competitive differentiation can be fleeting – product innovations can be mimicked, technology advances can be copied, and cost leadership is difficult to achieve let alone sustain. But as Jon describes in this captivating session, a great customer experience (and the workplace environment supporting it) can deliver tremendous strategic and economic value to a business, in a way that’s difficult for competitors to replicate. Filled with compelling insights...

Join Andrew Waber, Director of Insights at Teikametrics, for a look into Prime Day data.Speaker  Andrew Waber, Director of Insights, TEIKAMETRICSAndrew is the Director of Insights at retail optimization platform provider at Teikametrics. In his current role, Andrew manages the analysis, editorial direction and strategy for Teikametrics' reporting on online retail advertising and the larger online retail marketplace. Prior to his time at Teikametrics, Andrew led the data insights practices at Salsify, Nanigans, and Chitika, and his commentary on online trends has been quoted by the New York Times, Re/Code and AdExchanger, among other outlets.

Today’s product label brands face an enormous challenge: they must make their products the obvious choice in a crowded market that’s only becoming more saturated with savvier, flashier, cheaper competitors. The private label brands who rise to the top will be the ones who consistently and strategically convey a strong, clear brand message—one that turns transactions into experiences, makes a memorable impression on their customers, and reaches their customers on an emotional level. Since 2001, Meny Hoffman and his team at Ptex Group have been helping businesses grow their products from the ground up into winning brands, with some reaching over eight figures in sales. In this practical, information-packed session, he’ll be walking you through the seven key touchpoints that Amazon...

This is an advanced session specifically for eCommerce entrepreneurs looking to first scale their business and then consider exit alternatives for a 7- or 8- figure valuation within the next 1-3 years. Chances are you will put more money in your pocket from selling your business than from the entire time you are running it. However, there are things you need to do today to create a sellable business and maximize the valuation you receive. In addition, what is good for selling a business is also good for running it. Scott will provide you with an actionable plan that is ideally implemented up to two years before your exit. Here are some of the key points you’ll learn:Getting your house in order – what you need to do today to have a sellable business tomorrowHow to identify and unlock...

In this session, tax expert Mike Fleming will delve into the changes the Wayfair decision has imposed on sellers over the last two years - many of which have been good news. Learn the latest about state requirements for sellers. Mike will specifically address these topics in addition to addressing any audience questions:What is the latest on marketplace collection statutes?Do I need to do anything if the Marketplace is collecting?Are the requirements for ecommerce sellers different than Amazon (marketplace) only sellers.What is the latest on states pursuing sellers for back taxes?What should I do if a state comes after me?What about income tax?What does the future hold?Speaker  Michael Fleming, CEO, SALES TAX AND MOREMichael Fleming is the founder of Sales Tax and More. Mike’s...

Join Liz Fickenscher, Ecommerce Marketing Manager from Teikametrics, as she, along with special guest Yoni Mazor of GETIDA, put you through the brain-teasing paces of figuring out your Amazon IQ. Test your knowledge of all sorts of dreaded math and logical reasoning to get your Amazon IQ, in the absolute most fun way. Session participants will be awarded 100 Prosper Points. Points will be added to your total after the show and be including in your total for the Prosper Points Contest and Lottery . HOST    Liz Fickenscher, Ecommerce Marketing Manager, TEIKAMETRICS Liz Fickenscher is the Ecommerce Marketing Manager for Teikametrics. She creates content helpful for sellers...

Each year, Prosper Show looks at changing policies and programs impacting the ability of sellers and brands to protect themselves. This year, we are using a fireside chat format, with a host asking two experts questions around how Amazon sellers should abide by Amazon’s Terms of Service, and protect their brands & businesses. Speakers    Peter Kearns, Vice President of Amazon, BLUE WHEEL MEDIA; former Amazon Insider Peter Kearns is an Amazon brand expert and has been working with brands and retailers on Amazon for more than eight years. His first four years were spent as a leader on Amazon’s Seller Services team working in the Apparel & Softlines, Consumables,...

This session will address the below topics.  Full description to follow. Using Data AnalyticsCutting Expenses Getting Reimbursements Speaker  Yoni Mazor, COO and Co-Founder, GETIDAYoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in eCommerce discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with billions of dollars of transactions managed annually. Yoni also comes with military intelligence experience, having served in the IDF Special Navy Intelligence.

Ever dreamed of selling your Amazon ecommerce business? If yes, wouldn’t it be great know what the buyer is looking for? Richard Jalichandra will take you inside the mind of the acquirer – a very different point of view than you’ll get from consultants who advise how to sell a business. Richard is an ecommerce veteran who has acquired three dozen companies in his career, including one stretch where he bought eight Amazon FBA private label companies in just 75 days. In this fireside chat, Richard will share the good, the bad, and the downright ugly of what he learned. This transparent tell-all will not only help you prepare your business for an exit, but the insights will also help you run your business better today.Speaker  Richard Jalichandra, General Partner, INCLINE...

In this session, you will learn:What data is important and how to analyze it Hidden data in Seller Central 80/20 and how it applies to your successKPI, Metrics and Numbers - what they really meanSpeaker  Jeff Cohen, CMO, SELLER LABSJeff is a devoted husband, doting father of three, and passionate St. Louis Cardinals baseball fan. When he’s not working on his honey-do list, chauffeuring his kids to various activities, cheering on the Cards, and trying to prevent the onset of dad-bod, he’s putting his decade-plus of ecommerce experience to work as CRO at Seller Labs. Jeff is a globally renowned expert who educates and motivates Amazon sellers on cutting-edge ways to improve their businesses, grow their sales, and drive profits. Along with the team at Seller Labs, Jeff...

Far too many brands grow up on the Amazon channel, but never make the jump into brick and mortar. In this session, Emilie Canty will examine what critical steps the brand owners need to take to position their brands to traditional brick and mortar retailers that likely have never seen or heard of them. Emilie will examine issues such as financing terms, packaging, pricing, product positioning, and timing.Speaker  Emilie Canty, CEO and Founder, Re:LaunchEmilie Canty is the CEO and Founder of Re:Launch, an agency specializing in helping brands gain distribution in brick and mortar channels.  

Selling your business will be one of the most important decisions you make in your life. It takes months or even years to find a spouse, but this decision needs to happen in days. Enter the matchmaking scene with the benefit of the experience and keen insights and of Boosted Commerce. Takeaways   •  Know what questions should you be asking yourself to vet potential suitors   •  Learn best practices and precautions to make sure that everything is ready to move quickly to the next level   •  Hear lessons learned, red flags and common pitfalls from cautionary tales Speaker   Adam Epstein,Head of M&A,BOOSTED COMMERCEAdam Epstein joined Boosted Commerce in 2020 as VP of Mergers and...

Come learn about how to organize your campaign structure and profitability targets based on multi-year plans. We'll assess which plans work best based on your goals (e.g., selling your business, running a lifestyle business, etc.) We'll also discuss structuring your ad campaigns, groups, and keyword bidding based on two different approaches: Maximizing Sales Volume or Maximizing Profitability. You will learn about keyword isolation, best bid indicators, and performance vs discovery campaigns.Speaker  Joseph Hansen, Founder and CEO, BUY BOX EXPERTS; Co-Founder, PROSPER SHOWJoseph Hansen is the Founder of Buy Box Experts. He’s helped hundreds of brands create effective Amazon strategies to protect intellectual property, develop best-in-class branding, and utilize data-driven...

IP plays a huge role throughout the lifecycle of any Amazon business. The right IP can give you a leg up on your competition who are fighting for success in already crowded niches. On the day that you sell your business, IP can be a multiplier of the price you are paid - but only if you have handled it correctly. In this session we are going to explore the right steps for you take in the beginning to:Establish protectionAvoid IP conflicts with other sellersLeverage your IP to gain and maintain a market advantage during the growth phaseSet up your IP for a successful and prosperous exitSpeaker  Rich Goldstein, GOLDSTEIN PATENT LAWRich Goldstein is a U.S. patent attorney that works with Amazon Sellers to develop strategies to protect their brands and innovative products, and to...

These interactive breakout group sessions are opportunities to network and learn from your peers and experts. Get clarity, resources and insights. The zoom meetups will strike a balance between thought-leader expertise and peer-seller experience on the below topics. Unilke all other sessions, this session will not be available for on-demand viewing. So bring your candor and unfettered questions and thoughts. Listings That Sell - Jason Boyce and Rick Cesari, Co-Authors of The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce MarketplaceOutside the Box Product Reviews and Ratings - Carlos Alvarez, Founder, South Florida FBA - Amazon Sellers

Join your peers and host -Yoni Mazor from GETIDA- for this interactive trivia contest and social hour. Learn and have fun in a super interactive live trivia event that will present questions about Amazon and eCommerce. Join Yoni Mazor from GETIDA & Jason Magee from Teikametrics for a high energy trivia event to refreshen your day. A $500 cash prize will be rewarded to the winner! In addition, session participants will be awarded 100 Prosper Points. Points will be added to your total after the show and be included in your total for the Prosper Points Contest and Lottery.Host  Yoni Mazor, COO and Co-Founder, GETIDAYoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA...

Join your peers and host Gembah for this interactive jeopardy game and coffee hour. Test your knowledge on product innovation, the Amazon landscape, and coffee in this fun interactive game. Session participants will be awarded 100 Prosper Points. Points will be added to your total after the show and be including in your total for the Prosper Points Contest and Lottery .Host  Henrik Johansson is a serial entrepreneur with several venture funded startups under his belt. He is currently the CEO and a co-founder of Gembah, a product development company focused on helping e-commerce sellers create and launch new products faster, better, and with higher profits. He was formerly the CEO and Co-founder of Boundless, a $100M promotional products company, and before that a...

The eCommerce M&A market is heating up and after a whirlwind year that helped many categories see record growth, a lucrative exit could be an attractive next step for your future. Ken is eager to share lessons and best practices that he and and his team have learned by evaluating more than 1000 businesses and by working cross-functionally with brokers and private equity organizations to acquire nearly 70 businesses since 2018.TakeawaysKnow and rank your options for an exit based on criteria that matter to youHear prioritization drivers and red flags from the seller and the buyer perspectiveKnow what to expect when selling from negotiations to migration to closeAnticipate pitfalls and avoid impediments to a quick closeUnderstand the market forces that impact and are projected to...

In light of the courts recent findings that Amazon can be held liable for unsafe products the goal of the seminar will be to educate both Amazon sellers and team members on specific compliance criteria for specialized product groups. Selling noncompliant products is just as problematic as selling counterfeit products. For example, children’s products and personal protective equipment (HVSA garments, medical gowns) require strict adherence to federal regulations and conformity assessment standards (e.g. 16 CFR 1500, ANSI 107). Due to their highly technical nature, these criteria are not always well understood by the general public.                Of the frequent inquiries we receive from Amazon sellers on steps required to issue a COC (Certificate...

Many sellers get stuck in a $1-3M plateau, but you don't have to. Learn the surprisingly practical secrets for moving your business to the next level regardless of whether your goal is to scale, sell or sit (on the beach). Hint: it’s not working more hours. All successful sellers know that they need to work on their business and not just in it, but they get stuck figuring out exactly what to do. In this session, we will talk about HOW to use advanced operational and financial systems to create the leverage you need to multiply your efforts and grow your business.Speaker  Tyler Jefcoat, CEO, SELLER ACCOUNTANT, LLCTyler Jefcoat is the Managing Partner of Seller Accountant, LLC where his team provides accounting and CFO services exclusively for e-commerce sellers. The firm...

Sellers will learn how to prepare and protect themselves from competitor sabotage. We’ll talk about tactics that less sophisticated sellers use to attack each other and cover how third-party services launch attacks on a competing seller’s behalf. We will teach sellers to:Identify potential attacks as they happen and react quickly to limit the damageKeep up with trends on black hat tactics, including methods and companies or services associated with the various forms of attackWhich teams at Amazon reliably investigate and research anti- competitive behavior by black hat sellers and services and how to communicate with themAnswer questions like: should fake infringement claims be handled the same as fake safety complaints? How do you cope with authenticity complaints against your own...

A few years ago, Amazon launched the Business seller program, offering B2B customers the opportunity to buy with volume discounts and sales tax exemption status. In this seller panel, we learn from a wide range of sellers who have embraced this platform, and found different levels of success, challenges and opportunities. Speakers    Brian Semling,  Founder, CEO, Owner, BRIAN'S TOYS Brian Semling is the Founder and CEO of Brian’s Toys, Inc. He champions entrepreneurial innovation at his family owned and operated business in WI with a team of 20 associates. He is a tenacious trailblazer who brings an energetic passion and optimism to all that he does. In 1996, he left...

Not all FBA businesses are valued in the same way. Are you building yours to maximize long-term value? In this session you will learn how new product creation builds long-term profitability and makes your business more valuable to you and to potential buyers. The CEO of Gembah, Henrik Johansson, discusses how two different businesses can have very similar financials, but still be valued very differently by a potential acquirer. Henrik will share actionable insights of how you can quickly grow profits and business value by developing new products and building a sustainable and valuable brand. Key takeaways • What acquirers are looking for when buying a business • How building your own product collection and a brand checks all the right boxes • The brand/customer first...

Sellers face more challenges than ever when trying to get verified purchase product reviews on newly launched products. They deal with black hat bad actors, fierce competition and a difficult algorithm. What are some proven strategies for getting those all-important product reviews? How can you make sure you pursue those product reviews in a way that complies 100% with Amazon’s Terms of Service? Participants will get actionable tips on getting product reviews and share statistics on what works for review requests. Additionally you will be apprised of Amazon’s TOS changes and how to interpret them. Speaker    Paul Rice, Director of Marketing, eComEngine Paul has over 17 years of eCommerce experience in a variety of industries and company...

This session will cover what is known about Amazon One Vendor and how changes will potentially impact manufacturers. Topics covered will include:What is Amazon One Vendor and what will it look like for manufacturers?Current hybrid approach and the future of the hybrid modelCurrent status of Amazon’s control of retail relationships and determination of whether manufacturers will be 1P or 3P vendorsASIN level impacts – resellers may lose ability to sell products that Amazon wants to sell on 1PImportance of diversifying sales mix for non-manufacturersSpeaker  Yael Cabilly, IP and eCommerce Attorney, CABILLY & CO.Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the field of E-Commerce Law. With over 15 years of...

In this presentation, Patrick Tedjamulia will show you how to solve your biggest challenges through easy, proven video-based strategies. These challenges include improving conversions and sales, time spent on your listings, rankings and reviews, consumer trust, brand likability, purchase intent, content generation, product research, awareness, loyalty, and funding. You can implement these strategies on your own, or easily outsource to maximize performance. Speaker   Patrick Tedjamulia, Founder and CEO, VideopeelPatrick Tedjamulia, recently named as a Top 50 Tech Leader, is the CEO and co-founder of VideoPeel, the premier platform for video reviews, video testimonials, and video feedback. His team is making it possible for brands to request, collect, and publish video...

These interactive breakout group sessions are opportunities to network and learn from your peers and experts. Get clarity, resources and insights. The zoom meetups will strike a balance between thought-leader expertise and peer-seller experience on the below topics. Unilke all other sessions, this session will not be available for on-demand viewing. So bring your candor and unfettered questions. Preparing for Holiday Sales: Shipping, Warehousing, Inventory and Lessons Learned From the Past Six Months - Jeff Cohen, Seller Labs Selling Your Business - Jeremy Weisz and John Corcoran, Rise25Kellianne Fedio, AmazingExits.comChad Maghielse, Investor, Entrepreneur, 7 Figure Ecommerce Business Owner

One of Prosper's most popular speakers is back. Franz will discuss key changes in PPC strategies being used by successful sellers, including:Target audience: advanced sellersWe will analyze different PPC strategies and how they performIt will be data heavy, but we will make sure to generate actionable insights that can be implemented by sellers right away.Speaker  Franz Jordan, CEO, SELLICSFranz Jordan is founder and CEO of Sellics, a powerful all-in-one solution that helps brands grow their presence on Amazon. Franz pioneered the Amazon SEO space and has been closely involved in the development of Amazon Advertising since its release. He was born in Germany, grew up in France, and is now spending a significant amount of time in the US as part of his role at Sellics. Before...

eCommerce is highly competitive and often a high-volume, low-margin game. Small fluctuations in margins across thousands of transactions can have a big impact on profitability. To succeed, sellers need real-time gross profit reporting for every order on every sales channel that ties into their general ledger system.Main Takeaways Review opportunities and the impediments to accessing necessary for timely accurate gross profit reporting Optimize margins and maximize profits by leveraging accounting data Compare and contrast real-time accounting with other profit-growth strategies Examine case examples that reveal tactical solutions for growing margins Speaker  Patrick McGreevy, President, MARGINDRIVERIn 2011, Patrick went into business with his father and his brother-in-law,...

What would a 10% or 15% increase in your conversion rate mean for your revenue and profitability? Conversion Rate Optimization is one of the most powerful levers at your disposal on Amazon to increase sales and stretch your advertising dollars. The challenge is...it's hard and extremely time-consuming...so, many sellers master the basics but rarely go back and test. In Keith's talk, he'll take you through an understanding of buyer psychology and discover the emotional triggers you can tap into to increase conversion...and revenue. Speaker   Keith O’Brien, CEO, PAGE.ONE Keith is the Founder and CEO of Page.One—a full-service Amazon creative agency offering full Brand and...

Most advertisers assume that keywords are the most important entity to focus on in their Amazon advertising account. This is a holdover from other ad publishers like Google. Amazon PPC is all about which product you show for which search term and how much you pay for this. Keywords are simply tools to manage search term exposure. Moving the focus to search terms allows advertisers to gain control over their account instead of spending frustrating hours fighting against Amazon's algorithm. The target audience for this session is anyone who directly manages an advertising account on Amazon, whether this is an account they own, or a client account they manage. This session is for you if you set up the account without a clear understanding of how Amazon Ads work, or you are confused why their...

In this presentation, Nathan will be diving into how each factory that you work with has sub-suppliers and how negotiating directly with them can drastically reduce your unit costs. He'll chat about how to find your factory's sub-suppliers, how to manage quality with them, how to connect your sub-suppliers to your main factory, and how to decrease lead times.Speaker  Nathan Resnick, CEO, SOURCIFYNathan Resnick is the CEO of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three ecommerce companies (sold one), and been a part of projects on Kickstarter raising over seven figures. He writes for media outlets like Entrepreneur, The Next Web,...

Hear the stories and learn from the strategies of sellers who grew revenue to $10M and beyond. Ex-Amazon insider Parag Mamnani reveals the secrets of success after working with over 10,000 ecommerce companies over 18 years. Backed by data and colorful anecdotes, you’ll walk away with actionable insights to help you grow your top line. Ideal for CEOs, CFOs and ecommerce managers of multichannel retailers and brands with annual revenue between $500,000 and $5M.Speaker  Parag Mamnani, Founder and CEO, WEBGILITY INC.; former Amazon InsiderParag Mamnani has nearly two decades of experience working with over 10,000 ecommerce sellers to optimize their business processes and grow. His experience working as a Product Lead for Amazon WebStore gives him a unique perspective on the...

This will be a crash course into the little-known features I've discovered over the years with my clients. We will examine why the tools are valuable and delve deeper into their hidden features. We'll be moving fast so don't expect us to cover everything. However, you will be excited about what we do!Speaker  Will Christensen, Co-Founder, DATAAUTOMATIONWith over a decade of business development experience, it’s safe to say Will Christensen has an elevated passion for fulfilling what the end user desires and efficiently working towards faster iterations. Considered by some to be the “Tony Stark of Software,” he enjoys tinkering with cutting-edge technology, apps and systems, and loves to create innovative solutions for businesses and individual clients. He is the...

Want to win the game on Amazon? In this training you'll learn the step by step process to take control of your listings by building your brand with chat bots, including:Step #1: Build a powerful messenger launch list you can use to rank your products over and over againStep #2: Use your list to launch new products on AmazonStep #3: Increase your verified reviews (without getting your ASIN blocked)Speaker  Michelle Barnum Smith, Amazon Chat Bot Expert, YOUR MARKETING THERAPYMichelle Barnum Smith is an 18 year Marketing veteran. When she saw the power and ease of using Facebook Messenger bots for delivering quick ROI for her ecommerce clients she quickly built out an expertise in the niche. Now Michelle teaches ecommerce and Amazon sellers how to use Messenger Chat Bots to build...

In this interactive session, two listings experts review product listings to point out important gaps and identify efficient ways to improve these listings so as to improve likely performance on organic search and customer conversion.Speakers  Emma Tamir,  Owner and Marketing Expert, MARKETING BY EMMAEmma started weaving stories as soon as she could write. As co-owner and chief creative of Marketing by Emma, an international e-commerce copywriting firm founded in 2016, she’s helped more than 600 brands grow their businesses online. And when she’s not working, you can probably find her nose in a book with Pickle, her puppy, curled up next to her. Joseph Hansen, Founder and CEO, BUY BOX EXPERTS; Co-Founder, PROSPER SHOWJoseph Hansen is the Founder of Buy Box Experts....

US Waters is a minority owned business that was looking to grow 50% in 2020 utilizing Magento Commerce and Amazon as their primary platform. They needed to get their site up and running quickly, while making enhancements and improving the user experience. By leveraging the power of Adobe, Amazon Pay & AWS they made data-driven decision that generated a 180% increase in annual online revenue for US Waters.Main Takeawaysmake data-driven improvements using Adobe, Amazon Pay & AWScreate rich shopping experiences with effortless control over your site contentsell and distribute using the free Amazon Sales Channel extension Speakers    Kristi Moon (MBA), Vice President of Marketing and Business Development, US WATER SYSTEMS ...

Google properties play a huge role in a shopping journey, especially for considered purchases. Google has eight properties with more than one billion monthly users and more than one billion connected devices, as well as immense trust with users. Shopping Actions will enable users to buy products within their Google experience in increasingly interesting ways and we believe marketplace sellers are well - positioned to be the merchants selling those products.Speaker  John Kennard, Strategic Partnership, Shopping, GOOGLEJohn Kennard leads recruiting efforts of US marketplace sellers for Google Shopping Actions, the transaction fabric to enable a marketplace across Google properties. John rejoined Google after a decade in senior business roles with various ecommerce startups,...

There is no shortcut to Page One of a search term that matters. It is a hard battle against competitors for ratings, reviews, and rankings. Assuming you have product-market fit, to win you have to have capital, patience and a nuanced advertising strategy that leverages multiple ad types and approaches. This talk will cover a category analysis of what it truly costs to get to page one for a high-performing search term, and how long you can expect it to take. From there we'll explore systematic advertising, inventory strategies for managing these costs, and being time and capital efficient.Speaker  John Shea, Chief Growth Officer, TeikametricsJohn T. Shea is the Chief Growth Officer of Teikametrics where he helps brands grow on Amazon and Walmart.com. John has spent the last...

Today’s ecommerce businesses are prime targets for investment or acquisition and a successful company can become a financial windfall. Sadly, many business owners leave money or equity on the table through poor accounting techniques that understate the value of their business. These problems are easy to avoid if you know how to handle your accounting correctly. In this break-out, we will cover advanced accounting techniques to help you attract investment money and protect your exit valuation. Three take-aways:Learn the key elements investors and buyers are looking at and how to present your company in the most favorable way possible.Learn why default accounting approaches will understate the value of your company and how to correct those issues.Learn to correctly record cost of goods...

We will review the 2020 show and discuss the details of Prosper Show 2021.Speakers  James Thomson, Co-Founder, PROSPER SHOW; former Amazon Insider James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. Earlier, he served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker. In 2015, James co-founded Prosper Show, a continuing education conference for large Amazon sellers, and in 2017 published the book “The Amazon Marketplace Dilemma, designed for brand executives seeking to control their...