gembah

Join your peers and host Gembah for this interactive jeopardy game and coffee hour. HostHenrik Johansson is a serial entrepreneur with several venture funded startups under his belt. He is currently the CEO and a co-founder of Gembah, a product development company focused on helping e-commerce sellers create and launch new products faster, better, and with higher profits. He was formerly the CEO and Co-founder of Boundless, a $100M promotional products company, and before that a founder and board member of OutboundEngine, an online marketing company. He started his entrepreneurial career as the co-founder and President of Creditland, an online lending marketplace, and before then he was in management consulting with Andersen Consulting in the US and in his homeland Sweden.

cascadia, certificate, COC, Compliance, Compliant, Conformity, ex-amazon, former Amazon Insider, greer, HVSA, insider, label, labeling, labelling, Listing, Listing requirements, private, private label, product, product compliance, product safety, prosper, Rachel, Rachel Greer, Regulations, safety, Specifications, terms, terms of service, TOS, unsafe

In light of the courts recent findings that Amazon can be held liable for unsafe products the goal of the seminar will be to educate both Amazon sellers and team members on specific compliance criteria for specialized product groups. Selling noncompliant products is just as problematic as selling counterfeit products. For example, children’s products and personal protective equipment (HVSA garments, medical gowns) require strict adherence to federal regulations and conformity assessment standards (e.g. 16 CFR 1500, ANSI 107). Due to their highly technical nature, these criteria are not always well understood by the general public.                Of the frequent inquiries we receive from Amazon sellers on steps required to issue a COC (Certificate Of Compliance/Conformity), many do not understand the relevant tests that need to be performed, or value behind testing as they have never worked with a CPSC-approved laboratory before. We outline what a reasonable program of compliance entails and how it relates to removing noncompliant products from the supply chain.By providing an educational overview on specific test methods and compliance standards required for highly regulated product categories, we can help Amazon sellers run their businesses more effectively and offer strategies to mitigate costly compliance issues. We explain the difference between Product Performance Specifications and Test Methods and how they give rise to a COC. The second intent of this session will be to raise awareness among both Amazon sellers and personnel on recent changes in Federal Legislation regarding consumer product safety and labeling, who it will impact, and how it will change Listing Requirements currently presented to Amazon sellers. Our technical testing expertise across all consumer-facing industries and presence in National-level committees (ASTM, ANSI, ISO, AATCC, etc.) position us well to discuss changes in the regulatory landscape, and how it will affect selling in the online marketplace.SpeakerRachel Greer, Founder and Managing Partner, CASCADIA SELLER SOLUTIONS; former Amazon InsiderWith two masters degrees under her belt, one an MBA and the other in History, it is clear that Rachel is a lifelong and avid learner! One who envisions a world where only safe, compliant products are being sold. Focusing on compliance for the largest online retailer in the world has given Rachel a unique perspective on safety. This perspective has brought forth the drive to really get the message out there that safety matters - and how to manage product policy and product safety performance issues on Amazon. Until recently there was nowhere one could go to obtain a degree or even just structured learning about compliance. The only way to gain the knowledge was to have the experience, and the one expert in the Amazon product development space who truly has that experience is Rachel.

accounting, buyer, financial, grow, growth, jefcoat, leverage, operational, operations, planning, prosper, selling your business, systems, tyler, Tyler Jefcoat

Many sellers get stuck in a $1-3M plateau, but you don't have to. Learn the surprisingly practical secrets for moving your business to the next level regardless of whether your goal is to scale, sell or sit (on the beach). Hint: it’s not working more hours. All successful sellers know that they need to work on their business and not just in it, but they get stuck figuring out exactly what to do. In this session, we will talk about HOW to use advanced operational and financial systems to create the leverage you need to multiply your efforts and grow your business.SpeakerTyler Jefcoat, CEO, SELLER ACCOUNTANT, LLCTyler Jefcoat is the Managing Partner of Seller Accountant, LLC where his team provides accounting and CFO services exclusively for e-commerce sellers. The firm represents and coaches sellers totaling more than $60M per year in Amazon sales. Formerly, Tyler was the Co-Founder and Managing Partner for a health care company that grew to more than 100 employees in 4 years before he sold it. His company authors an annual Seller's Benchmarking Study. He leads Sellers Roundtable, a monthly face to face mastermind group in Atlanta for 7 and 8-figure sellers. Tyler earned his accounting degree and MBA from the University of Georgia’s Terry College of Business.

THRASIO

The eCommerce M&A market is heating up and after a whirlwind year that helped many categories see record growth, a lucrative exit could be an attractive next step for your future. Ken is eager to share lessons and best practices that he and and his team have learned by evaluating more than 1000 businesses and by working cross-functionally with brokers and private equity organizations to acquire nearly 70 businesses since 2018.TakeawaysKnow and rank your options for an exit based on criteria that matter to youHear prioritization drivers and red flags from the seller and the buyer perspectiveKnow what to expect when selling from negotiations to migration to closeAnticipate pitfalls and avoid impediments to a quick closeUnderstand the market forces that impact and are projected to impact business value over the next yearSpeakerKen Kubec, Vice President, Acquisitions, THRAS.IOKen Kubec is Vice President Acquisitions at THRAS.IO, the largest acquirer of Amazon businesses and among the top 25 sellers on Amazon. At Thrasio, Ken has spoken with and analyzed more than 500 Amazon FBA businesses and negotiated deals for nearly 70 acquisitions over the past two years. Prior to this role, Ken ran a $15M/yr Amazon FBA business while consulting with an Amazon third-party software provider. Before entering the Amazon ecosystem, Ken spent thirteen years in investment management as a stock analyst and portfolio manager overseeing $500M+ of institutional assets at some of the top investment management firms globally including Fidelity, State Street and Manulife.

account, account protection, attacks, black, black hat, black hats, blocked, brand, brand protection, Brand registry, chris, Chris McCabe, copyright, defend, ecommercechris, hat, hats, infringement, intellectual, Intellectual Property, IP, leah, Leah McHugh, mccabe, mccugh, patent, protection, registry, SOP, trademark

Sellers will learn how to prepare and protect themselves from competitor sabotage. We’ll talk about tactics that less sophisticated sellers use to attack each other and cover how third-party services launch attacks on a competing seller’s behalf. We will teach sellers to:Identify potential attacks as they happen and react quickly to limit the damageKeep up with trends on black hat tactics, including methods and companies or services associated with the various forms of attackwhich teams at Amazon reliably investigate and research anti- competitive behavior by black hat sellers and services and how to communicate with themAnswer questions like: should fake infringement claims be handled the same as fake safety complaints? How do you cope with authenticity complaints against your own brand?Develop an SOP for employees—how to detect competitor attacks, and how to write reports to Amazon abuse and policy teams to counter themWe’ll address how best to correct listing changes to fix fake contributions and reverse listing hijacking. We’ll cover current tactics sellers use who find Vendor Central loopholesHow to leverage Brand Registry to protect your listings, even if you’re not a brand ownerSpeakersChris McCabe, eCommerce Consultant, ECOMMERCECHRIS; former Amazon Insider Former Amazonian Chris McCabe helps sellers communicate with Amazon to protect (and save) their businesses. EcommerceChris was the first company founded by a former Amazonian designed specifically to help suspended marketplace sellers. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. He understands the various forces that move the marketplace within specific categories and across the entire Amazon third-party selling spectrum. Chris helps educate those outside of the Amazon ecosystem on its inner workings. He provides expert advice that helps to inform and clarify important decisions around Amazon investments by those who sell through the site and other interested parties. Leah McHugh, Digital Marketing Expert, ECOMMERCECHRISAfter several years perfecting the art of Amazon account management for a Boston-based lean start-up, Leah turned independent ecommerce consultant. For the past few years, she’s led clients through the process of brand marketing, business development, logistics, and order fulfillment trouble-shooting. In her spare time, she assists Amazon sellers with ASIN variation or listing policy problems, filling in gaps with enough seller education to make Jeff Bezos weep tears of joy. Her areas of expertise focus around teaching sellers to review their own accounts using methods like Amazon’s and developing digital product courses for sellers who wish to learn and apply these skills on their own.

algorithm, Compliance, ecom, Engine, launch, marketing, Paul, product, Product Reviews, prosper, Reviews, Rice, terms, terms of service, TOS

Sellers face more challenges than ever when trying to get verified purchase product reviews on newly launched products. They deal with black hat bad actors, fierce competition and a difficult algorithm. What are some proven strategies for getting those all-important product reviews? How can you make sure you pursue those product reviews in a way that complies 100% with Amazon’s Terms of Service? Participants will get actionable tips on getting product reviews and share statistics on what works for review requests. Additionally you will be apprised of Amazon’s TOS changes and how to interpret them. Speaker Paul Rice, Director of Marketing, eComEngine Paul has over 17 years of eCommerce experience in a variety of industries and company sizes ranging from his own eCommerce business to a Fortune 500. Paul’s passion is “the game of eCommerce” as he likes to call it, of acquiring and converting a customer. Today Paul is the Director of Marketing at eComEngine, helping tens of thousands of sellers accelerate their growth on Amazon through review and feedback automation, inventory management, product research, and repricing. eComEngine is a pioneer in the Amazon seller software space, providing solutions for sellers since 2007. When unplugged from work, Paul enjoys laughing with his wife and three daughters, mountain biking, and fast cars.

Brian Semling, Dan Lambrecht, Doy Sassoon, Jason Boyce, prosper

A few years ago, Amazon launched the Business seller program, offering B2B customers the opportunity to buy with volume discounts and sales tax exemption status. In this seller panel, we learn from a wide range of sellers who have embraced this platform, and found different levels of success, challenges and opportunities. Speakers Brian Semling,  Founder, CEO, Owner, BRIAN'S TOYS Brian Semling is the Founder and CEO of Brian’s Toys, Inc. He champions entrepreneurial innovation at his family owned and operated business in WI with a team of 20 associates. He is a tenacious trailblazer who brings an energetic passion and optimism to all that he does. In 1996, he left MIT as a sophomore to build his business and take it to the next level. With initial sales on Amazon in 2005, Amazon sales alone now account for over $10M in annual revenue and this is complemented with other sales channels such as big-box retail. Brian and his team have experience in all aspects of selling on Amazon from Sponsored Product Ads and Amazon Business to selling on international Amazon platforms to developing, sourcing, and launching hundreds of new products and building an IP portfolio of trademarks, design patents, and utility patents. Dan Lambrecht, GEARHEAD MANIA Dan has been selling on Amazon since 2015 part time while working full time in the purchasing and supply chain field. He ramped up Amazon in 2017, and realized how amazing the platform is, so decided it was not his goal to be full time in a corporate job! Dov Sassoon, Senior Vice President, MAXXIMA Dov is Senior Vice President at Maxxima, an LED Lighting Company.  Among his responsibilities manages all eCommerce business at Maxxima.  With approximately 20 years of eCommerce experience, Dov has overseen Maxxima sales on multiple channels including his companies website, eBay, Walmart, and Amazon.  Maxxima has been an Amazon seller since 2005 and is an Amazon private label brand. Jason Boyce, Founder and CEO, AVENUE7MEDIA, LLC Jason is the Co-Founder and CEO of Avenue7Media, LLC, a product marketing agency that harnesses the power of Amazon for direct to consumer product brands.      Jason is a business graduate who gained valuable management experience as a commissioned officer in the United States Marine Corps. Following the Marine Corps, Jason worked for Johnson & Johnson before co-founding Dazadi.com. In 17 years at Dazadi, an eight-figure Amazon Seller, Jason added skill sets including but not limited to: raising capital, designing & sourcing private label products worldwide, software development & project management, business financial analysis, digital marketing, logistics planning for both small and large items, developing A+ employees, and developing successful strategies for success in the ever-changing world of e-commerce.  Additionally, Jason has managed relationships with all major U.S. Online Marketplaces including; Amazon.com, Walmart.com, Sears.com, Buy.com/Rakuten.com, Houzz, Newegg, BestBuy, Google, Jet.com, and others.  Jason guided Dazadi from zero to an eight-figure business at the time of exit.  His success as a Top 200 Amazon Private Label Seller has lead to interviews by media outlets such as Bloomberg and the Wall Street Journal. Additionally, he has spoken at industry leading trade shows and conferences, including being a regular panelist, for the Internet Retailer Conference and Exhibition, The Prosper Show, and Big Commerce. He has also served on boards and as an advisor to several e-commerce companies, private label sellers, and Amazon businesses.

1P, 3P, Amazon one, amazon one vendor, ASIN, attorney, Cabilly, copyright, intellectual, Intellectual Property, IP, legal, manufacture, manufacturers, manufacturing, retail, terms, TOS, trademark, violation, Yael, Yael Cabilly

This session will cover what is known about Amazon One Vendor and how changes will potentially impact manufacturers. Topics covered will include:What is Amazon One Vendor and what will it look like for manufacturers?Current hybrid approach and the future of the hybrid modelCurrent status of Amazon’s control of retail relationships and determination of whether manufacturers will be 1P or 3P vendorsASIN level impacts – resellers may lose ability to sell products that Amazon wants to sell on 1PImportance of diversifying sales mix for non-manufacturersSpeakerYael Cabilly, IP and eCommerce Attorney, CABILLY & CO.Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the field of E-Commerce Law. With over 15 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms, and protect her clients’ interests. Her firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts,  as well as trademark, copyright, and patent protection and enforcement. Yael holds a Master’s degree from Columbia University, and is licensed to practice law in New York.

gembah

Not all FBA businesses are valued in the same way. Are you building yours to maximize long-term value? In this session you will learn how new product creation builds long-term profitability and makes your business more valuable to you and to potential buyers. The CEO of Gembah, Henrik Johansson, discusses how two different businesses can have very similar financials, but still be valued very differently by a potential acquirer. Henrik will share actionable insights of how you can quickly grow profits and business value by developing new products and building a sustainable and valuable brand. Key takeaways • What acquirers are looking for when buying a business • How building your own product collection and a brand checks all the right boxes • The brand/customer first formula for product creation • The five steps to creating successful products Speaker Henrik Johansson, CEO and CO-Founder, GEMBAH Henrik Johansson is a serial entrepreneur with several venture funded startups under his belt. He is currently the CEO and a co-founder of Gembah, a product development company focused on helping e-commerce sellers create and launch new products faster, better, and with higher profits. He was formerly the CEO and Co-founder of Boundless, a $100M promotional products company, and before that a founder and board member of OutboundEngine, an online marketing company. He started his entrepreneurial career as the co-founder and President of Creditland, an online lending marketplace, and before then he was in management consulting with Andersen Consulting in the US and in his homeland Sweden.  

conversion, customer conversion, data, franz, Franz Jordan, jordan, marketing, optimization, PPC, prosper, search, Sellics, SEO

One of Prosper's most popular speakers is back. Franz will discuss key changes in PPC strategies being used by successful sellers, including:Target audience: advanced sellersWe will analyze different PPC strategies and how they performIt will be data heavy, but we will make sure to generate actionable insights that can be implemented by sellers right away.SpeakerFranz Jordan, CEO, SELLICSFranz Jordan is founder and CEO of Sellics, a powerful all-in-one solution that helps brands grow their presence on Amazon. Franz pioneered the Amazon SEO space and has been closely involved in the development of Amazon Advertising since its release. He was born in Germany, grew up in France, and is now spending a significant amount of time in the US as part of his role at Sellics. Before Sellics, he was CEO of another data & software company.

hot topic lounges, lounges

These breakout group sessions are opportunities to network and learn from your peers and experts in facilitated meetups. They will align with the discussion board topics so that participants may get answers on postings or more easily follow up with clarifications and resources stemming from conversations around the following topics*:  Counterfeiting/IPSelling Your Amazon Business *Topic-based meetups will be offered based on the interest and demand for that particular topic. Some topics may not be discussed in each time slot in which a Hot Topic Meetup is scheduled.   

conversion, customer conversion, funding, marketing, Patrick, product, product research, Product Reviews, rankings, Reviews, Tedjamulia, Video, videopeel

In this presentation, Patrick Tedjamulia will show you how to solve your biggest challenges through easy, proven video-based strategies. These challenges include improving conversions and sales, time spent on your listings, rankings and reviews, consumer trust, brand likability, purchase intent, content generation, product research, awareness, loyalty, and funding. You can implement these strategies on your own, or easily outsource to maximize performance. Speaker Patrick Tedjamulia, Founder and CEO, VideopeelPatrick Tedjamulia, recently named as a Top 50 Tech Leader, is the CEO and co-founder of VideoPeel, the premier platform for video reviews, video testimonials, and video feedback. His team is making it possible for brands to request, collect, and publish video reviews and video testimonials on Amazon, Facebook, Google, YouTube, Indiegogo, The Home Depot, Wayfair, Sephora, their own websites, apps, and in other channels to increase conversions and to help consumers see the true experiences people have with products and services. VideoPeel's verified video reviews have already been viewed over 1 Million times through their plugin for websites and apps. Prior to VideoPeel, Patrick worked at Facebook over Ads Management, Insights, and Reporting; and at Google, General Mills and Procter & Gamble. Patrick earned his MBA from Duke, and his BS in Information Systems from BYU.

Driver, Margin

eCommerce is highly competitive and often a high-volume, low-margin game. Small fluctuations in margins across thousands of transactions can have a big impact on profitability. To succeed, sellers need real-time gross profit reporting for every order on every sales channel that ties into their general ledger system. Main Takeaways Review opportunities and the impediments to accessing necessary for timely accurate gross profit reporting Optimize margins and maximize profits by leveraging accounting data Compare and contrast real-time accounting with other profit-growth strategies Examine case examples that reveal tactical solutions for growing margins SpeakerPatrick McGreevy, President, MARGINDRIVERIn 2011, Patrick went into business with his father and his brother-in-law, Ben Smith, to build their own ecommerce company and work with people they love. Almost 10 years later, the company continues to thrive and, more importantly, everyone still has Thanksgiving dinner together. Along the way, Patrick has learned a lot about what it takes to build a successful ecommerce business and how it can't be done without keeping a finger on the pulse of the company's day-to-day profitability. When he and his partners couldn't find a tool on the market to accomplish this the right way, they built MarginDriver, a multichannel ecommerce reporting and analytics tools that provides timely and meaningful intelligence on margins and profitability while efficiently delivering the results to popular accounting software.

PAGEONE

What would a 10% or 15% increase in your conversion rate mean for your revenue and profitability? Conversion Rate Optimization is one of the most powerful levers at your disposal on Amazon to increase sales and stretch your advertising dollars. The challenge is...it's hard and extremely time-consuming...so, many sellers master the basics but rarely go back and test. In Keith's talk, he'll take you through an understanding of buyer psychology and discover the emotional triggers you can tap into to increase conversion...and revenue. Speaker Keith O’Brien, CEO, PAGE.ONE Keith is the Founder and CEO of Page.One—a full-service Amazon creative agency offering full Brand and Advertising management, as well as individual creative services designed to increase engagement and conversion. With six years in the world of Amazon and having worked with thousands of eCommerce businesses, large and small, Keith now leads a team of keyword specialists, copywriters, photographers, creative directors, designers, data geeks, advertising strategists and brand managers to bring Page.One’s solutions to brands looking to scale their Amazon businesses. Keith is passionate about helping brands grow and loves to engage with his teams to identify winning strategies that more deeply connect to the customer to increase engagement, conversion and profit. Keith is a Dad, author, golfer, and foodie…and is generally easily influenced by great food, a nice red, or a tasty bourbon.

ads, Advertising, algorithm, black box, demers, Dierck, Dierk Demers, keywords, PPC, prestozon, prosper, search, search terms, SEO

Most advertisers assume that keywords are the most important entity to focus on in their Amazon advertising account. This is a holdover from other ad publishers like Google. Amazon PPC is all about which product you show for which search term and how much you pay for this. Keywords are simply tools to manage search term exposure. Moving the focus to search terms allows advertisers to gain control over their account instead of spending frustrating hours fighting against Amazon's algorithm. The target audience for this session is anyone who directly manages an advertising account on Amazon, whether this is an account they own, or a client account they manage. This session is for you if you set up the account without a clear understanding of how Amazon Ads work, or you are confused why their optimization efforts aren't working as well as you expect them to do. Speaker Dierk Demers, Manager of Ad Strategy and Partner Support, HELIUM 10 Dierk Demers is the Manager of Ad Strategy and Partner Support at Helium 10. He has been designing unique e-commerce strategies across multiple industries for almost a decade. At Prestozon, he translates his diverse experience into targeted Amazon PPC insights.

chain, costs, factory, lead time, manufacture, manufacturers, manufacturing, nathan, Nathan Resnick, negotiate, negotiation, operations, prosper, resnick, sourcify, sourcing, sub suppliers, sub-suppliers, subsuppliers, suppliers, supply, supply chain

In this presentation, Nathan will be diving into how each factory that you work with has sub-suppliers and how negotiating directly with them can drastically reduce your unit costs. He'll chat about how to find your factory's sub-suppliers, how to manage quality with them, how to connect your sub-suppliers to your main factory, and how to decrease lead times.SpeakerNathan Resnick, CEO, SOURCIFYNathan Resnick is the CEO of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three ecommerce companies (sold one), and been a part of projects on Kickstarter raising over seven figures. He writes for media outlets like Entrepreneur, The Next Web, Business.com, and more. Nathan also used to live in China and speaks Mandarin.   

amazon insider, automation, data, ex-amazon, growth, insider, Mamnani, multichannel, omnichannel, operations, Parag, Parag Mamnani, planning, prosper

Hear the stories and learn from the strategies of sellers who grew revenue to $10M and beyond. Ex-Amazon insider Parag Mamnani reveals the secrets of success after working with over 10,000 ecommerce companies over 18 years. Backed by data and colorful anecdotes, you’ll walk away with actionable insights to help you grow your top line. Ideal for CEOs, CFOs and ecommerce managers of multichannel retailers and brands with annual revenue between $500,000 and $5M.SpeakerParag Mamnani, Founder and CEO, WEBGILITY INC.; former Amazon InsiderParag Mamnani has nearly two decades of experience working with over 10,000 ecommerce sellers to optimize their business processes and grow. His experience working as a Product Lead for Amazon WebStore gives him a unique perspective on the ecommerce market and its remarkable growth. As the CEO of Webgility, the #1 automation software for Amazon sellers on QuickBooks, Parag has deep insight into the daily operations of ecommerce businesses of all sizes. Parag believes that most business problems can be solved by looking closely at data and he strives to empower Amazon sellers with the data and intelligence they need to succeed. He is a respected voice in the online retail industry and sits on the development councils for both Amazon and Intuit.  

amazon insider, insider

US Waters is a minority owned business that was looking to grow 50% in 2020 utilizing MagentoCommerce and Amazon as their primary platform. They needed to get their site up and runningquickly, while making enhancements and improving the user experience. By leveraging the power of Adobe, Amazon Pay & AWS they made data-driven decision that generated a 180% increase in annual online revenue forMain Takeawaysmake data-driven improvements using Adobe, Amazon Pay & AWScreate rich shopping experiences with effortless control over your site contentsell and distribute using the free Amazon Sales Channel extension Speakers Kristi Moon (MBA), Vice President of Marketing and Business Development, US WATER SYSTEMS Kristi Moon (MBA), is the VP of Marketing and Business Development for US Water Systems. She has spent the majority of her 22-year career in Data Analytics, Marketing, and Business Development. She has personally overseen three major company profitability turn arounds that seemed impossible by navigating technology selection and process improvement. She joined US Water Systems, a leading Water Treatment Solutions Provider, in 2018. In the 19 months with USW, she and her team have transformed the existing e-commerce business model to be an industry-leading sales tool for both residential and commercial customers and well as a sales resource to their inside sales team. In 2019, the company grew by 32% despite a failed platform integration. The company is now on track to grow by over 50% in 2020 due to a new Amazon Store Front and 3 new Magento2 (Cloud-based) e-commerce websites. They are looking to add another website to their e-commerce portfolio by the end of 2020. Beth Shero, Co-Founder and COO, SHERO COMMERCE Shero Commerce is an Adobe Solution Provider Partner and Beth is the COO and co-founder. Beth has a background in graphic design, UX/UI, and has been working with eCommerce and web application development for over 10 years. Her specialty is helping clients find the best eCommerce solutions to maximize their sales, and helping the Shero team achieve their goals. Beth is a Magento Solutions Specialist, that can assemble any eCommerce project from start to finish, addressing everything in between. Sheri Espinoza, Global Business Development, Channel Partnerships, AMAZON Sheri leads the channel partnership with Adobe for Amazon Pay while working on various collaborations with eCommerce solution providers. Sheri has an extensive background in the high tech industry across various verticals.

box, buy box experts, conversion, customer conversion, Emma, Emma Tamir, Hansen, Joseph, Joseph Hansen, Listing, marketing, PPC, private label, product, product listing, prosper, Tamir

In this interactive session, two listings experts review product listings to point out important gaps and identify efficient ways to improve these listings so as to improve likely performance on organic search and customer conversion.SpeakersEmma Tamir,  Owner and Marketing Expert, MARKETING BY EMMAEmma started weaving stories as soon as she could write. As co-owner and chief creative of Marketing by Emma, an international e-commerce copywriting firm founded in 2016, she’s helped more than 600 brands grow their businesses online. And when she’s not working, you can probably find her nose in a book with Pickle, her puppy, curled up next to her. Joseph Hansen, Founder and CEO, BUY BOX EXPERTS; Co-Founder, PROSPER SHOWJoseph Hansen is the Founder of Buy Box Experts. He’s helped hundreds of brands create effective Amazon strategies to protect intellectual property, develop best-in-class branding, and utilize data-driven advertising. He’s also a co-founder of Prosper Show, the largest Amazon seller conference in the U.S., and co-author of The Amazon Marketplace Dilemma. Joseph is a serial entrepreneur having built and sold five businesses in the last ten years. He holds a Bachelors of Science in Exercise Science from Brigham Young University.  

Advertising, AI, automation, automation tools, christensen, data, dataautomation, machine, machine learning, marketing, ML, prosper, solution, tech, technology, tools, Will Christensen

This will be a crash course into the little-known features I've discovered over the years with my clients. We will examine why the tools are valuable and delve deeper into their hidden features. We'll be moving fast so don't expect us to cover everything. However, you will be excited about what we do!SpeakerWill Christensen, Co-Founder, DATAAUTOMATIONWith over a decade of business development experience, it’s safe to say Will Christensen has an elevated passion for fulfilling what the end user desires and efficiently working towards faster iterations. Considered by some to be the “Tony Stark of Software,” he enjoys tinkering with cutting-edge technology, apps and systems, and loves to create innovative solutions for businesses and individual clients. He is the co-founder of DataAutomation, which customizes both automation and integration processes for eCommerce sellers. Will also heads up business development for RoundSphere, a tech incubator dedicated to developing new opportunities through software. Prior to his present endeavors Will has garnered extensive proficiency in advertising, media management, and product development.

barnum, bot, bots, brand, building, chat, chat bots, chatbot, chatbots, conversion, customer conversion, Listing, marketing, messenger, michelle, Michelle Barnum Smith, new products, product launch, products, prosper, rank, ranking, rankings, Reviews, smith, therapy, verified

Want to win the game on Amazon? In this training you'll learn the step by step process to take control of your listings by building your brand with chat bots, including:Step #1: Build a powerful messenger launch list you can use to rank your products over and over againStep #2: Use your list to launch new products on AmazonStep #3: Increase your verified reviews (without getting your ASIN blocked)SpeakerMichelle Barnum Smith, Amazon Chat Bot Expert, YOUR MARKETING THERAPYMichelle Barnum Smith is an 18 year Marketing veteran. When she saw the power and ease of using Facebook Messenger bots for delivering quick ROI for her ecommerce clients she quickly built out an expertise in the niche. Now Michelle teaches ecommerce and Amazon sellers how to use Messenger Chat Bots to build their own lists, launch products, and improve their rankings and reviews on Amazon. Michelle has been featured on Forbes, Business Insider, The Examiner, ExpertBeacon, INC, and has been a featured Speaker at ASD Market Week, AMZ Innovate, Global Sources Summit, Traffic & Conversion, and ScaleforEtail.

google, John, John Kennard, kennard, omnichannel, prosper

Google properties play a huge role in a shopping journey, especially for considered purchases. Google has eight properties with more than one billion monthly users and more than one billion connected devices, as well as immense trust with users. Shopping Actions will enable users to buy products within their Google experience in increasingly interesting ways and we believe marketplace sellers are well - positioned to be the merchants selling those products.SpeakerJohn Kennard, Strategic Partnership, Shopping, GOOGLEJohn Kennard leads recruiting efforts of US marketplace sellers for Google Shopping Actions, the transaction fabric to enable a marketplace across Google properties. John rejoined Google after a decade in senior business roles with various ecommerce startups, including most recently the global marketplace, Wish, where he led US merchant development and partnerships. Having seen ecommerce from the vantage of large companies like Google and PayPal, small monetization and personalization startups, an Alibaba-backed cross border effort and a global marketplace, John has a rounded view of marketplaces and their inevitable future at the center of all commerce. John lives in Los Angeles with his wife and kids, he recently started electric biking to work and highly recommends it.

ad, Advertising, data, inventory, John, launch, marketing, product, ratings, Reviews, search, search term, Shea, Teikametrics, term, terms

There is no shortcut to Page One of a search term that matters. It is a hard battle against competitors for ratings, reviews, and rankings. Assuming you have product-market fit, to win you have to have capital, patience and a nuanced advertising strategy that leverages multiple ad types and approaches. This talk will cover a category analysis of what it truly costs to get to page one for a high-performing search term, and how long you can expect it to take. From there we'll explore systematic advertising, inventory strategies for managing these costs, and being time and capital efficient.SpeakerJohn Shea, Chief Growth Officer, TeikametricsJohn T. Shea is the Chief Growth Officer of Teikametrics where he helps brands grow on Amazon and Walmart.com. John has spent the last fourteen years helping direct-response marketers succeed with advertising technology. Prior to Teikametrics John spent five years working on display advertising as the Vice President of Mid-Market Sales at Criteo and five years working on paid search advertising as a Senior Agency Lead at Google.

accounting, acquisition, brittany, Brittany Brown, brokerage, brown, buyer, cpa, exit, exit valuation, financial, financing, funding, gurus, investment, investors, ledger, ledgergurus, prosper, sell your business, selling, selling your business, valuation

Today’s ecommerce businesses are prime targets for investment or acquisition and a successful company can become a financial windfall. Sadly, many business owners leave money or equity on the table through poor accounting techniques that understate the value of their business. These problems are easy to avoid if you know how to handle your accounting correctly. In this break-out, we will cover advanced accounting techniques to help you attract investment money and protect your exit valuation. Three take-aways:Learn the key elements investors and buyers are looking at and how to present your company in the most favorable way possible.Learn why default accounting approaches will understate the value of your company and how to correct those issues.Learn to correctly record cost of goods sold and inventory to reflect accurate and favorable margins. SpeakerBrittany Brown, CEO, LEDGERGURUSBrittany Brown is a CPA and the CEO of LedgerGurus, an accounting firm specializing in the unique needs of ecommerce businesses. She is the driving force behind her firm’s rapid growth to seven figures in 3.5 years, and is a recognized leader in the ecommerce accounting space. She has 38 employees across seven states and she speaks to other accountants and ecommerce business owners at conferences all over the country about the unique financial needs of ecommerce businesses and how to best serve them.

Closing Remarks, James Thomson, Joseph Hansen, prosper

We will review the 2020 show and discuss the details of Prosper Show 2021.SpeakersJames Thomson, Co-Founder, PROSPER SHOW; former Amazon Insider James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. Earlier, he served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker. In 2015, James co-founded Prosper Show, a continuing education conference for large Amazon sellers, and in 2017 published the book “The Amazon Marketplace Dilemma, designed for brand executives seeking to control their brands on the Amazon marketplace. He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Kellogg School). James has guest lectured at more than a dozen top business schools around the world, and has been featured in Wall Street Journal, Forbes, Entrepreneur, Inc., CNBC, Bloomberg, Internet Retailer, Globe and Mail, CBC, USA Today, and many more. Joseph Hansen, Founder and CEO, BUY BOX EXPERTS; Co-Founder, Prosper Show Joseph Hansen is the Founder of Buy Box Experts. He’s helped hundreds of brands create effective Amazon strategies to protect intellectual property, develop best-in-class branding, and utilize data-driven advertising. He’s also a co-founder of Prosper Show, the largest Amazon seller conference in the U.S., and co-author of The Amazon Marketplace Dilemma. Joseph is a serial entrepreneur having built and sold five businesses in the last ten years. He holds a Bachelors of Science in Exercise Science from Brigham Young University.