Education Library

Check out some of our recent Prosper Show content! Below is a list of on demand educational webinars that we have hosted, where industry leading speakers cover the most pressing topics within the marketplace. Click on any video to learn more and view the webinar!

Maximize the Value of Your Amazon Business During the COVID Era
Has the coronavirus pandemic impacted the value of your Amazon FBA business? What are the levers that drive the value of your ...
Recorded Webinar
Has the coronavirus pandemic impacted the value of your Amazon FBA business? What are the levers that drive the value of your business, and when is the right time to sell? Discover answers to these questions and more with Quiet Light Senior Advisor Chuck Mullins. - Learn how online businesses are valued in the COVID Era - Add six figures of value with basic accounting techniques - Discover the 4 Pillars of business value and how to leverage them to increase your multiple - Set up your business so you can sell at the maximum value even during a pandemic
Education Library Webinar (Recorded)
When Messaging Your Customers on Amazon Gets Your 3P Account Suspended
Earlier this year, Amazon enacted programmatic suspensions of 3P sellers because of buyer-seller messaging. Now with two such ...
Recorded Webinar
Earlier this year, Amazon enacted programmatic suspensions of 3P sellers because of buyer-seller messaging. Now with two such suspensions, 3P sellers are losing their lifetime ability to message sellers. Join Jeff Cohen, VP of Marketing at Seller Labs, as he discusses what specific steps Amazon sellers should be taking to avoid such suspensions, and what sellers need to do if they are suspended once for such behavior.
Education Library Webinar (Recorded)
How Amazon Sellers Successfully Diversify Manufacturing Beyond China
Amazon sellers have faced mounting challenges in sourcing products out of China, including US-China tariffs, supply chain delays ...
Recorded Webinar
Amazon sellers have faced mounting challenges in sourcing products out of China, including US-China tariffs, supply chain delays caused by COVID-19, and increased competition from Chinese manufacturers now doubling as third-party sellers on Amazon. In this upcoming Prosper webinar, we look at how Amazon sellers are successfully finding manufacturing partners outside of China. We examine country-specific issues to consider before pursuing supply partners in these various countries. Join us for a discussion on the critical topic of foreign sourcing, led by Nathan Resnick, CEO of Sourcify, and hosted by James Thomson, co-founder of Prosper Show.
Education Library Webinar (Recorded)
How Do I Contain The Impact of Coronavirus to my Amazon 3P Business?
The impact of coronavirus to our world represents unchartered territory for us all. As 3P sellers deal with unexpected ...
Recorded Webinar
The impact of coronavirus to our world represents unchartered territory for us all. As 3P sellers deal with unexpected fluctuations to online product demand and inventory replenishment, there are inevitably plenty of questions on what to do next. In this panel discussion with four experts that deal with the Amazon marketplace in a wide range of ways, we will discuss best practices that we are seeing being applied in this period of uncertainty. We will also take plenty of questions from the audience, as we all work together to come out in a good place from this situation.
Education Library Webinar (Recorded)
Suspension Proofing Your Amazon Business
Amazon suspensions can come out of nowhere, shutting down your business for an indefinite amount of time. But, if you know where ...
Recorded Webinar
Amazon suspensions can come out of nowhere, shutting down your business for an indefinite amount of time. But, if you know where to look, you can catch the warning signs before it's too late. As a former award-winning Seller Performance Investigator at Amazon, Chris McCabe knows what Amazon looks for when they decide to suspend an account, because he used to investigate sellers for flaws or weaknesses in their accounts. This webinar will reveal… - Warning signs and vulnerabilities to blocked listings or account suspension - Real-life examples and precautions that could save your account - The best way to set up your Amazon business to lower your risk
Education Library Webinar (Recorded)
The Latest In The War Against Bad Actors And Counterfeits On Amazon
Bad actors spoil everything. As mainland Chinese sellers now outnumber US sellers on the US platform, what is Amazon going to do ...
Recorded Webinar
Bad actors spoil everything. As mainland Chinese sellers now outnumber US sellers on the US platform, what is Amazon going to do to maintain the trust and quality buyers – and sellers – expect? While there are bad actors worldwide, the sheer volume and fast rise of the Chinese sellers makes for a tsunami of specific dirty seller tricks. Amazon’s defensive moves to protect itself can sweep up honest sellers with the ill-intentioned as well. This presentation focuses on what is being done by Amazon to clean up the platform and specific moves brands and other 3P sellers can take to stay out of the fray and protect themselves. Industry expert Cynthia Stine will specifically focus on Amazon’s core programs of: - Verification - Brand Registry - Listings - Project Zero/Transparency
Education Library Webinar (Recorded)
How to Research and Vet a Product Opportunity
Product opportunities have changed drastically over the course of the past six months. As we continue into the "new normal" for ...
Recorded Webinar
Product opportunities have changed drastically over the course of the past six months. As we continue into the "new normal" for COVID, we have seen a shift in demand for products. In this webinar, we will cover a methodology that sellers can use to better analyze and vet new products or existing opportunities. Main Takeaways - Profit from product investment with an enhanced understanding of the import of product research - Identify data points that are relevant to vetting a product - Examine several case studies of product research
Education Library Webinar (Recorded)
Apply an Enhanced Understanding to Automated Bidding Strategies on Amazon: Advertising AI Myths and Realities
There are an overwhelming number of performance metrics and automation options for optimizing bids in your Amazon research ...
Recorded Webinar
There are an overwhelming number of performance metrics and automation options for optimizing bids in your Amazon research campaigns. Is your bidding logic leaving money on the table—or worse—hindering the performance of your campaigns? Participants will learn the nuances, benefits and risks of various bidding strategies. Webinar participants will be able to think critically about the best fit for their business. To help you evaluate your current approach, we’ll break down: - The deficiencies of rules-based bidding logic - Key metrics that are often overlooked - Facets of an algorithmic bidding strategy that is dynamic and improves over time vs. a static formulaic strategy. Learnings will be augmented by specific examplesthat exemplifysuccess using Perpetua's current approach.
Education Library Webinar (Recorded)
COVID-19 and Q4: Prepare Your eMarketplace Business for Holiday Demand
The unprecedented demand during the early days of the COVID-19 crisis put considerable strain on eCommerce businesses and supply ...
Recorded Webinar
The unprecedented demand during the early days of the COVID-19 crisis put considerable strain on eCommerce businesses and supply chains. As Q4 approaches, with a new wave of digital buyers, what must brands and sellers do to adjust their strategies for this shift in consumer behavior? How can you better prepare your business for another surge in online demand? This webinar leverages Feedvisor’s findings from COVID-19 sales and advertising data across eMarketplaces to reveal the lasting effects of the pandemic on the eTail sector and pinpoint areas in which brands and retailers must quickly adapt to succeed in the “new normal.” Main Takeaways - Enhance the online shopping experience and product assortment by reinforcing consumers’ new online behaviors and habits - Meet shopper expectations, even during unexpected surges in demand by optimizing and expanding your warehousing and fulfillment capabilities - Maximize performance and a gain a competitive edge through imperative and innovative technology solutions that automate processes and operations
Education Library Webinar (Recorded)
Leverage Leading Marketplaces to Win eCommerce in Japan
The unique issues that COVID presents to sellers have them thinking about diversifying their eCommerce business, either to expand ...
Recorded Webinar
The unique issues that COVID presents to sellers have them thinking about diversifying their eCommerce business, either to expand to more international locales or to more marketplaces. Main Takeaways - Take advantage of the business opportunities in Japan by learning proven approaches and strategies - Enter leading markets through strategic analysis of critical factors including product assortment, consumer trends, advertising strategies, and regulations - Comprehend Rakuten’s ecosystem overview and cross-border ecommerce service - Optimize cash flow by utilizing cross-border payment providers like PingPong
Education Library Webinar (Recorded)
Preparing Your Amazon Seller Business for a Possible Second Wave of COVID
The COVID crisis causes significant disruption and loss of revenue for many Amazon 3P sellers during March, April and May. We ...
Recorded Webinar
The COVID crisis causes significant disruption and loss of revenue for many Amazon 3P sellers during March, April and May. We keep hearing that there may be a second wave of COVID later this fall. Join our panel of Amazon seller experts on July 16, as we discuss what you can do right now to prepare your 3P business to weather this second storm better than the first. We will examine the financial, operational, logistical, and management challenges for which you need to protect and insulate yourself.
Education Library Webinar (Recorded)
Increase Profit Margins by Simplifying Operations When Selling on Amazon - From Forecasting to Inventory
Successful sellers know that the correct purchase of the product from the suppliers is the first critical step for guaranteeing a ...
Recorded Webinar
Successful sellers know that the correct purchase of the product from the suppliers is the first critical step for guaranteeing a margin on the sale. To increase those margins, a lot must happen in the background, including accurate forecasting of purchases and efficient delivery to your inventory. Building the necessary data intelligence and optimizing your operational activities could cost you countless hours of guesswork. Participants of this webinar will get expert insights, lessons learned and proven practices on how to simplify operations, increase margins and reduce capital invested. Main takeaways - Adopt best practices for using operational data to make better decisions faster - Adjust your execution according to changes in your supply-chain - Get strategies to move from recent sales velocity to real forecasting, and learn how predictive analytics and machine learning algorithms can positively impact your results - Synchronize sales and inventory by modifying your process in real-time - Create a winning team for your company's operations
Education Library Webinar (Recorded)
Diversify Your Logistics Network to Keep Goods Moving through Amazon, No Matter What.
COVID-19 created a massive supply chain disruption that impacted the movement of goods worldwide. Every product was defined in ...
Recorded Webinar
COVID-19 created a massive supply chain disruption that impacted the movement of goods worldwide. Every product was defined in one of two ways: “Essential” or “Non-Essential”. Amazon made a difficult call to increase the throughput of essential goods and deprioritized nonessential items. Some sellers were left without adequate fulfillment operations to manage orders that were still coming through, and some were asked to absorb inventory to make room for essential items. Amazon made the right call, but we have to be prepared for the unknown. If a second wave occurs in the coming months, it has the potential to dramatically affect the Q4 holiday peak and you need to understand your options, now. In this webinar, hear from David Glick, 20-year Amazon Fulfillment veteran and now CTO at FLEXE, on how to diversify your logistics network and avoid another shutdown of non-essential items by: - Utilizing external storage to support your FBA business, reduce costs and provide flexibility - Reducing your dependency on Amazon by transitioning to a hybrid or full FBM model - Expanding your channels by creating and managing your own eCommerce storefront
Education Library Webinar (Recorded)
Amplify the Impact of Ad Dollars by Leveraging Amazon’s New Attribution Program
Get the most of your ad dollars by diversifying your advertising strategy. You need to know the benefits and successful ...
Recorded Webinar
Get the most of your ad dollars by diversifying your advertising strategy. You need to know the benefits and successful approaches to optimize your Advertising Strategy outside of Amazon. Experts will lead this exploration by sharing best practices and lessons learned for using tags to integrate Amazon and Google for eCommerce success. Participants will - Factor a diversified marketplace approach and tactics into your advertising strategy - Adapt your PPC strategy to the current environment - Learn and account for relevant differences of channels - Use AI to drive conversion at scale and cost-effective growth - Examine success stories from early adopters of the Amazon Attribution Program
Education Library Webinar (Recorded)
Minimize Amazon Fees and Increase Profit: A Practical Approach to Data Analytics
Too many third-party FBA sellers are leaving money on the table –a huge blunder in the era of COVID-19. Do you wish you had a ...
Recorded Webinar
Too many third-party FBA sellers are leaving money on the table –a huge blunder in the era of COVID-19. Do you wish you had a way to keeping track of inventory transactions, refunds and claims? Webinar participants will look at practical examples of how to analyze their fees and expenses. Yoni Mazor of GETIDA will provide actionable tips for bottom-line growth. If the practical guidance, hassle-free, and cost-free approach that will be covered in this webinar doesn’t compel you to register, then the profit margin you stand to expand should be enough to get you to sign up.
Education Library Webinar (Recorded)
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